In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. However, the rise of digital channels has shifted viewer behaviors. To effectively connect with contemporary viewers, TV news outlets must develop innovative advertising strategies that effectively integrate traditional television with digital element

Mumbai's lifeline, the local train network, is more than just a mode of transport; it's a massive advertising arena. With millions journeying daily, these packed carriages offer businesses an unparalleled opportunity to reach their target consumers. From eye-catching hoardings to innovative placements, advertisers are utilizing the unique dynamics